Theatrical and bold, the English makeup brand Illamasqua is the epitome of makeup as an art. Launched in November 2008 by a Yorkshire marketing guru Julian Kynaston, Illamasqua (mixture of 'Illusion' and 'Masquerade') is far from minimalistic as it's taken the idea of makeup as an enhancement to the natural appearance to a whole new level. Definitely edgy and unique, it's a brand that definitely doesn't shy away from colour and is always experimenting with unconventional makeup styles and techniques.
For Spring/Summer 2012 Illamasqua launched their new collection, 'Human Fundamentalism'. The whole idea behind this is that it's an 'explosion of your alter ego' or in other words, a celebration of individuality. Since everyone is unique, Human Fundamentalism pushes buyers to not conform to normality but find the 'human desire to express your inner self on the outside' even if it means exposing flaws and imperfections.
I can't help but compare the similarities of these campaign pictures to the makeup used in 'The Hunger Games' for the Capitol people. Avant Garde and extremely colourful, a palette of blues, purples and greens are heavily featured.
The collection includes
* 4 Powder Eyeshadows: Burst, Pivot, Cancan, Sex
* Fundamental Palette: Liquid Metal, Cream Pigment, 2 powder eyeshadows
* Neutral Palette: 4 powder eyeshadows
* Precision Ink: pure white anti-liner
* Nail Varnish: Stance, Nomad
* Lipstick: Box
* Intense Lipgloss: Fierce